REDMOND, Wash. — August 30, 2012 — Blink
during the next Formula 1 race, and you might miss the Microsoft
Dynamics logo zooming by at 212 mph. But the team whose car bears the
logo hopes everyone will get a much better look when it's parked in the
winner's circle.
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Lotus F1 Car
August 30, 2012
The Lotus F1 Team is partnering with Microsoft Dynamics to help it win the 2014 Formula 1 World Championship.
This spring, the Lotus F1 Team
and Microsoft announced a three-year partnership that stamped the
Microsoft Dynamics name on the team's cars and its drivers' overalls.
But the deal goes well beyond logos. The Lotus F1 Team is using
Microsoft Dynamics AX to help fine-tune and drive every aspect of its
business, from managing the design, manufacturing and testing of the
20,000-plus parts on each car to analyzing real-time data from the
racetrack.
The
partnership is a key part of the racing team’s business transformation
aimed at winning the 2014 Formula 1 World Championship, says Graeme
Hackland, CIO of Lotus F1 Team.
"We
want to be in a position to win," he says. "We're investing in people
and technology, and we need to improve our processes. I really think
Microsoft Dynamics AX is going to help the team in this challenge for
2014."
The team
evaluated 13 enterprise resource planning (ERP) solutions, and Microsoft
Dynamics was the clear winner. Hackland reached out to Microsoft, at
which point the partnership "took off at F1 speed," says Fred Studer,
general manager of Microsoft Dynamics.
The Microsoft Dynamics team quickly appreciated the complexity of Formula 1 racing, where every thousandth of a second counts.
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The
Lotus F1 Team will use Microsoft Dynamics to manage every aspect of its
business – and to help get its car around the track faster, said CIO
Graeme Hackland.
"I'm
not sure how many people think about how many hours it takes to get to
the office or how many minutes it takes to get from the elevator to
their desk," Studer says. "But Lotus F1 and the other teams think about
the milliseconds by which they're going to go around the track."
Shaving
off those milliseconds depends on a process of design, procurement,
manufacturing, testing and deployment. The complexity starts at the
drawing board. More than 13,000 drawings make up each Lotus F1 Team car,
and even the smallest parts go through constant tweaks in design,
aerodynamic optimization and structural strengthening. Throughout the
racing season, Lotus engineers—with backgrounds that include
astrophysics, aeronautics and wind design—will modify the drawings based
on huge amounts of data from supercomputers, wind tunnels and the car's
200 sensors that deliver real-time analytics from the track.
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Microsoft
Dynamics will help the Lotus F1 Team track all of that data from design
to deployment, helping boost productivity and giving it an edge on the
track.
"We have
very good people, but often they work on intuition and experience, not
necessarily the information at hand," Hackland says. "So the management
information they need to decide whether they should make a particular
part, use a particular material, estimate the impact on the budget and
its effect later in the season—what Microsoft Dynamics AX will do is
give us that information so we can then be able to make the car
quicker."
Graeme Hackland
August 30, 2012
“We
have to keep innovating, we have to keep changing, and that's where we
see the advantage with Microsoft," says Graeme Hackland, CIO of the
Lotus F1 Team.
Once
at the track, Lotus engineers analyze data in real time. The 200-plus
sensors on the car measure everything from engine fatigue, pressure,
thrust and vibration to how much force is pulling on the tires so that
pit crews replace them at the right time. The Formula 1 season can leave
as little as five days between races to crunch all that data, design
new parts, test them in the wind tunnel and get them out on the track.
But
things get even more complicated. Lotus F1 Team configures its cars
differently depending on where a race is held. The temperature at the
track in Dubai will be a lot different than in Spa, Belgium. So with
22,000 parts per car and a different configuration each race, the team
faces daunting assembly complexity. Microsoft Dynamics will keep
information flowing friction-free at every step, and Hackland expects
that speed and agility to give them an edge on the competition.
And
of course they're also competing for revenue. Formula 1 racing is the
most widely watched sport in the world, Studer says. More than 2 billion
people follow the sport, with 200 million people tuning in to each of
the season's 20 races. From a business perspective, track results are
tied to income and new sponsorships. Time is indeed money in the sport
of Formula 1, Studer explains, and Microsoft is excited to help the
Lotus F1 Team make every second count.
Studer
calls the partnership between Microsoft and the Lotus F1 Team a perfect
match. The blistering pace of the racing team both on and off the track
epitomizes
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Microsoft's vision of a dynamic business.
Hackland
agrees. "We are an R&D house. If you think about a Formula 1 car,
13,000 drawings define it. And you can see the investment Microsoft is
putting into the R&D of their product. We have to keep innovating,
we have to keep changing, and that's where we see the advantage with
Microsoft."
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